UNICEF defines gender equality as "leveling the playing field for girls and women by ensuring that all children have equal opportunity to develop their talents.
AMRIC Research believes that existence of gender biases and inequalities in the society halt women from contributing towards the development and wellbeing of the society by playing active role and use their talent. It believes that to reduce gender inequalities Gender Sensitization is must which refers to the modification of behavior by raising awareness of gender equality concerns. A gender sensitized person not only acquires new patterns of behavior towards persons of 'other' gender, rather sensitization also enables him/her to question his/her attitude, beliefs and values related to the gender concern.
AMRIC Research offers Gender Sensitization programs and trainings, studies on Gender in Labor Market, awareness in working women about their rights and ensures the implementation of gender based rules and facilitation at work places.